If you have a website that tells people what you do, but most of your business is word-of-mouth, then internet security can be a low priority. If you go door-to-door selling things to people, then internet security can be a low priority. If you don’t need to store customer data on a web server and don’t get most of your money through a website or website, then internet security can be a low priority.

But what if those are not the case? If you get new customers directly from the web, if your email list is incredibly valuable, or if you run an ecommerce store, then internet security should be very high on your “to do” list.

Just because you have to make your business more secure does not mean you need to spend a ton of time, money, or effort. Like other things that protect your business, you need to educate yourself, create a plan, seek advice, and then take action. Like effective taxation, insurance, hosting, design, and marketing, putting together a smart security operation will likely cost some money and you may choose to hire an expert instead of trying to become an expert yourself. If you are smart, don’t overspend, and built a relationship based on trust, that expense is well worth it. Unlike tax experts or marketing experts, strong security doesn’t result in income, at least not directly. People see security similar to how they see insurance, a necessary expense.

I want you to change that way of thinking. Securing your small business is not a necessary expense. It is enablement. By protecting your assets and your customers data, you are doing right by them and enabling yourself to focus delivering your awesome product or service to people who need it. If you get hacked, you won’t be able to help anyone. If your website is shut down, how can you focus on your customers? And having smart security, at least now, can be used to promote your product and help you differentiate yourself.